Industry: Food // Capabilities: Packaging & Identity Design
Industry: Food // Capabilities: Packaging & Identity Design
KuliKuki: a crispy makeover
KuliKuki: a crispy makeover
KuliKuki: a crispy makeover
For generations, the West African peanut snack known as Kuli-Kuli has been a crispy delight. Whether as a lone serving or an accompaniment between spoonfuls of Garri soakings. And most times, from within visually insipid packaging. This prompted a makeover. One that packs a crunch and screams “pick me” from the store aisle.
For generations, the West African peanut snack known as Kuli-Kuli has been a crispy delight. Whether as a lone serving or an accompaniment between spoonfuls of Garri soakings. And most times, from within visually insipid packaging. This prompted a makeover. One that packs a crunch and screams “pick me” from the store aisle.
Made from the ground up.
Made from the ground up.
The color story—from the raw siennas of earth to the lush green of foliage—stems from the cultivation of the snack’s main ingredient, peanuts. And bowing to native roots, the direction features an African motif of varied shapes the snack comes in. Flat crisps, balls, and bars.
The color story—from the raw siennas of earth to the lush green of foliage—stems from the cultivation of the snack’s main ingredient, peanuts. And bowing to native roots, the direction features an African motif of varied shapes the snack comes in. Flat crisps, balls, and bars.
Crave the process.
Crave the process.
Making the snack involves a traditional hand-pressing method that gives it an undulating texture that stimulates the senses. This inspired the pictorial mark: a KuliKuli crisp. The mark, paired with the meticulous calligraphic forms of Saudagar, embodies and celebrates the process of human craft.
Making the snack involves a traditional hand-pressing method that gives it an undulating texture that stimulates the senses. This inspired the pictorial mark: a KuliKuli crisp. The mark, paired with the meticulous calligraphic forms of Saudagar, embodies and celebrates the process of human craft.
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